Short Curriculum Vitae Hans Cijs profile

A man with a practical experience and the following stock-in-trade: a specific (Direct) Marketing training complemented with several related courses, such as management coaching, international experience gained through attending international (direct) marketing symposiums, marketing and sales meetings, lectures and workshops. Frequent contacts with several foreign sister clubs in Europe and the U.S.A., the parent company Bertelsmann and several national and international companies and organizations. Highly interested in marketing - publicity aspects in the broadest sense of the.

Specialist in Direct Marketing - Mail order - Telemarketing. Knowledge of and experience with new developments such as Ecommerce and telemarketing / call centers. Professional and intellectual capacities at an academic level, an initiating attitude and a high emotional intelligence. A motivator for whom People Management, both at a horizontal and a vertical level comes natural. Communicative skills, analytical intellect, and executive ability. Stamina, flexible, well organized, immune to stress and cost-conscious. In one word: a doer!

Summary

A record of more than 35 years of experience in combining strategic thinking and marketing action. Main expertise in media sector. Able to identify new innovative solutions to business opportunities and to make things happen: a go-getter. Understanding of the lifetime value of customers (acquisition, retention, loyalty). Attracted to the complexity of businesses with multiple (media) products and services to segmented customer base. Believes in inspirational and economical impact of creativity in a company.

I believe that I have made an important contribution to ECI’s success through my 35 years of experience within marketing (Specialist Direct Marketing) for ECI, which included amongst others being responsible for the unification of NLK Nederland and Belgium to ECI, the introduction of new products and product-lines, real estate issues, leading a task force to resolve SAP-related issues, formulating business plans, developing new retail concepts and being closely involved in the company’s reorganization.

Specialties

Direct Marketing, business development, investment management, lifetime value marketing, corporate planning, new business, change management.